Octane Coffee
Octane Coffee Blog
WHAT DO YOU CALL YOUR CUP OF JOE?
Here at Octane Coffee we have recently discovered the New York Times Bestseller “Stuff White People Like,” a demographic study with an irreverent title and a snarky undertone written by Christian Lander.
Chapter One is none other than about coffee and the statement that “white people love coffee” and all sorts of espresso-based beverages. It continues with the observation that while all cultures enjoy a cup of coffee, white people are more emphatic about cultivating a taste for it at a young age, which then evolves into a perceived addiction. And, Lander continues, white men rarely call it by it’s simple name, but instead refer to it as “java,” “joe,” “black gold,” or our personal favorite here at Octane, “rocket fuel.”
We at www.useoctane.com, operators of the infamous Octane Coffee Airstream, know that the daily caffeinated jolt of goodness is fuel to many down here in LoDo and that’s how it got its name. According to Lander, where people buy their coffee is just as important as the beverage they buy, explaining why it is that people frequent multinational chains like Starbucks while claiming to despise them. “This hatred is often sublimated by their relief at seeing one in an airport,” says Lander.
Octane Coffee fits right into this desire to support locally-owned coffee shops. Not only is Octane owned and operated by Denver natives, it is headquartered inside a symbol of traditional Americana, a 1962 Kerouac-esteemed Globetrotter airstream trailer. If you think you get your daily motivation from your latte, this will add an extra shot of inspiration.
While we’re on the subject of “Stuff White People Like,” we’d like to announce that we will be traveling to Farmer’s Markets all summer long. Every Saturday at the Cherry Creek Farmers Market (by Bed, Bath & Beyond) and every Sunday at Stapleton Farmers Market.
Lander insists that white people like farmer’s markets because they feel a need to support small business (check), it’s outside so people can bring dogs (check, we have complimentary dog biscuits) and it’s a great place to meet people passionate about sustainability (that’s us-the truck pulling the trailer is a Flex Fuel vehicle that has the option to run on E85, 85% ethanol fuel).
Fuel up with us at www.useoctane.com at farmers markets and at the corner of Larimer and Broadway Monday through Friday.
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